Funny you should mention that. Chcek this out. (It's from Brewing Culture.)
Starbucks Culture “There’s the faintest whiff of discriminating good taste around everything Starbucks sells, a range of products designed, on some level, to flatter the buyer’s self regard,” writes Susan Dominus in The New York Times (10/21/06). Indeed, as noted by Timothy Jones, who puts together those Starbucks compilations CDs that sell so well: “We do our best with a new artist when there’s sort of an NPR buzz going on around them.” Like the Decemberists or Madeleine Peyroux, for instance. It’s a pretty neat hipster trick; the more mainstream Starbucks becomes, the more robust its ability to project a certain countercultural cred that appeals to wealthy, hippy-dippy, baby boomers. Novelist Jonathan Lethem compares the illusion to Apple’s: “It’s the faint affect of a counterculture shackled to the most ordinary, slightly upscale product.” Jonathan calls this a “faux alternative” aesthetic.
4 Comments:
mmm.
2:18 PM
they are on the soundtrack for the movie Wedding Crashers too.
5:08 PM
did you know the starbucks lady is a two-tailed mermaid? and you know how much i like mermaids.
10:33 PM
Funny you should mention that. Chcek this out. (It's from Brewing Culture.)
Starbucks Culture
“There’s the faintest whiff of discriminating good taste around everything Starbucks sells, a range of products designed, on some level, to flatter the buyer’s self regard,” writes Susan Dominus in The New York Times (10/21/06). Indeed, as noted by Timothy Jones, who puts together those Starbucks compilations CDs that sell so well: “We do our best with a new artist when there’s sort of an NPR buzz going on around them.” Like the Decemberists or Madeleine Peyroux, for instance. It’s a pretty neat hipster trick; the more mainstream Starbucks becomes, the more robust its ability to project a certain countercultural cred that appeals to wealthy, hippy-dippy, baby boomers. Novelist Jonathan Lethem compares the illusion to Apple’s: “It’s the faint affect of a counterculture shackled to the most ordinary, slightly upscale product.” Jonathan calls this a “faux alternative” aesthetic.
6:42 AM
Post a Comment
Subscribe to Post Comments [Atom]
<< Home